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Internationalization of firms: Implications for domestic marketing strategy: An exploratory study

Ayyagari, M. (2006) Internationalization of firms: Implications for domestic marketing strategy: An exploratory study. In: Panda, T.K. and Donthu, N., (eds.) Marketing in the New Global Order. Excel Books, pp. 309-317.

Item Type: Book Chapter
Publisher: Excel Books
Publishers Website: http://excelbooks.com/Marketing-in-the-New-Globa-O...
URI: http://researchrepository.murdoch.edu.au/id/eprint/57236
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