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The Universal Immunisation Programme: An Evaluation Based on a Social Marketing Perspective

Ayyagari, M. (2003) The Universal Immunisation Programme: An Evaluation Based on a Social Marketing Perspective. Journal of Health Management, 5 (1). pp. 1-16.

Link to Published Version: https://doi.org/10.1177/097206340300500101
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Abstract

This paper is about comparison from a social marketing perspective, based on secondary data, of the programme constituents and achievements of the Universal Immunisation Programme (UIP) on the one hand and the Pulse Polio Immunisation programme on the other. Implications of the comparison are noted for the benefit of increasing the effectiveness of the UIP as well as to improve the design of similar initiatives in future.

Item Type: Journal Article
Publisher: SAGE Publications
Copyright: © 2020 by Indian Institute of Health Management Research
URI: http://researchrepository.murdoch.edu.au/id/eprint/57234
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