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What if marketing principles was a macro course?

Yap, K.B.ORCID: 0000-0002-9901-2612 and Rittenburg, T.L. (2010) What if marketing principles was a macro course? In: 35th Annual Meeting of the Macromarketing Society: Exploring the Frontiers of Macromarketing, 9 - 12 June 2010, University of Wyoming, Laramie

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During the Macromarketing Education track at the 2009 Macromarketing Conference, Robert Mittelstaedt stated that, in his early days of teaching, the introductory marketing course was much more like a Marketing and Society course than what is typically taught today. His assertion led us to ponder the question, “What if all marketing students took a Marketing and Society course?”

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