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Risky Business: Perceived risk, trust and the use of E-Banking

Wong, D.H., Loh, C., Turner, B., Bak, R. and Yap, K.B.ORCID: 0000-0002-9901-2612 (2009) Risky Business: Perceived risk, trust and the use of E-Banking. In: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2009, 30 November - 2 December 2009, Melbourne, VIC

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Abstract

The relationship between online risk and trust is a complex one. Existing studies have produced mixed results on the role of perceived risk in transacting online and trust of the online service provider. This study examines perceived risk as a moderator between consumer’s trust of a bank’s e-banking website and their willingness to use e-banking. The role of perceived risk as a moderator was not supported. Rather results show that a consumer’s willingness to use e-banking depends on the consumer’s perception of risk in transacting on the internet. Trust of the specific e-banking website was found to be the moderator instead. Therefore banks should educate their customers and manage general consumers’ perception of the risks in transacting on the internet.

Item Type: Conference Paper
Conference Website: http://anzmac2009.org/
URI: http://researchrepository.murdoch.edu.au/id/eprint/55304
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