Toward the measurement of openness: A critical variable in macromarketing
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Yap, K.B.ORCID: 0000-0002-9901-2612 and Pecotich, A.
(2009)
Toward the measurement of openness: A critical variable in macromarketing.
In: 34th Annual Macromarketing Conference: Rethinking Marketing in a Global Economy, 4 - 7 June 2009, University of Agder, Kristiansand, Norway
Abstract
We attempt to develop a measure of openness through a series of logical steps by utilizing secondary data.
Item Type: | Conference Paper |
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Conference Website: | http://society.macromarketing.org/conference/ |
Other Information: | George Fisk Award for Best Paper of 2009 Macromarketing Conference |
URI: | http://researchrepository.murdoch.edu.au/id/eprint/55301 |
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