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National identity as an antecedent of national memorabilia purchase intent

Pecotich, A., Turner, B. and Yap, K.B.ORCID: 0000-0002-9901-2612 (2007) National identity as an antecedent of national memorabilia purchase intent. In: 32nd Annual Macromarketing Seminar: Macromarketing and Development: Building Bridges and Forging Alliances, 2 - 5 June 2007, Washington DC

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We explore the nature of national identity and its relationship with citizenship and the purchase as well as the intent to purchase Singaporean memorabilia. This was carried out with a sample consisting of Singaporean citizens and tourists. Our research tended to support the notion that national identity may indeed consist of a conglomerate of variables including ethnocentrism, patriotism, national achievement, and a sense of place. While our findings in support of the positive relationship between national identity and intent to purchase are not surprising the negative relationships with citizenship and the purchase of memorabilia is unexpected and provide an interesting basis of speculation. It is possible that the scholarly accepted measurement of ‘consumer ethnocentrism’ does not in fact measure ethnocentrism but rather some other variable(s) related to attitudes to free trade.

Item Type: Conference Paper
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Other Information: Joint Conference of The International Society of Marketing and Development and The Macromarketing Society
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