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Interpersonal communication on Myspace: A social networking study

Sweeney, Matthew (2007) Interpersonal communication on Myspace: A social networking study. Honours thesis, Murdoch University.

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As Web 2.0 emerges, Internet users realise a new degree of self-publication through blogs, wikis and social networking sites. The inherent sociality of social networking sites (SNS) has led to exponential growth of internet use, especially amongst teens. The rapid increase in use of these sites poses questions of why do people use these sites? Who are they communicating with? Why are they communicating with the each other? Interpersonal interactions on SNS are a departure from traditional computer-mediated communication (CMC) interactions due to the public articulation of friends and communication with these friends. As social networking sites are at the forefront of many-to-many mass communication technologies, it is important to understand the interpersonal communication that takes place through these media and what influences these communication behaviours. Myspace, the most popular SNS has not yet been encountered in Uses and Gratifications (U&G) research or communication research. The proposed research aims to bridge this gap, adding to existing research in interpersonal communication, identity and friendship performance theory and extending U&G theory to a new environment, SNS. Answers to the research questions can lead to a clear understanding of social networking sites as a new communication tool and its application in the lives of its users and the wider society.

Item Type: Thesis (Honours)
Murdoch Affiliation(s): School of Information Technology
Notes: Note to the author: If you would like to make your thesis openly available on Murdoch University Library's Research Repository, please contact: Thank you.
Supervisor(s): Sudweeks, Fay
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