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Psychological aspects of colour in fashion theory: Development of a general model of fashion

Easton, Klazina Mae (1994) Psychological aspects of colour in fashion theory: Development of a general model of fashion. PhD thesis, Murdoch University.

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The Thesis explored psychological aspects of colour in fashion theory. Colour has an important fashion image which provides a tool to link all fashionable objects together in a Fashion Model. Fashion occurs in objects other than the clothing of females; cars, houses, colour & clothing for males. An original General Model of Fashion to account for fashion in all classes of objects was developed by examining various theoretical constructs of Fashion and then testing implications for generalisation to the wider fashion context.

Two Preliminary Studies to investigate the match of fashionable objects with each other, and, Colour as applied to the object Car and as applicable the Self Image were conducted. Two Additional studies to compare the current work with work undertaken by Gibbins and Gwynn (1975) and based on data collected in the 1960’s was presented. An Additional Cultural Study (China) to give direction for future research was also conducted.

The General Model was developed based on empirical data evidence from 353 subjects in the series of Two Main Studies, the General and Colour Image Studies, which used Evaluation Reduced Semantic Differential Scales to measure Fashion Images, the Self Image and Ideal Self Image. Results supported the thesis hypotheses indicating that in various objects 1) Fashionable Images are significantly different from Unfashionable Images, 2) A Fashionable Image of one object has a high correlation with a Fashionable Image of another object in the cases studied, 3) the Ideal Self Image is significantly different from the Self Image, and, 4) the Ideal Self Image is either significantly close to, or closer in direction to, the Fashionable Images of objects than to the Self Image.

Use of Colour to extensively test the Model indicated these aspects can be generally applied to a variety of fashion objects. Futhermore, Colour as an object, provided the unique linking between an object of least fit (male clothing) and the other fashion objects. The General Model of Fashion was also presented in a diagrammatic form to show the psychological aspects of Colour in fashion theory.

Item Type: Thesis (PhD)
Murdoch Affiliation(s): School of Social Sciences
Notes: Note to the author: If you would like to make your thesis openly available on Murdoch University Library's Research Repository, please contact: Thank you.
Supervisor(s): Gibbins, Keith
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