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The impact of social marketing on social engineering in economic restructuring

McMahon, L. (2002) The impact of social marketing on social engineering in economic restructuring. Journal of Nonprofit & Public Sector Marketing, 9 (4). pp. 75-84.

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Social Marketing is a rapidly growing marketing sub-discipline based on the premise that bringing successful commercial marketing technologies to bear on problems of individual and social welfare can generate positive outcomes. This paper gives an overview of recent developments in Social Marketing in a global context and discusses the relationship of these developments to those in commercial, not-for-profit or third sector and public sector marketing, and public relations. The paper then relates the global context back to developments in Australasian and Asian nations, with particular reference to social engineering during economic restructuring.

Item Type: Journal Article
Murdoch Affiliation(s): Institute for Sustainability and Technology Policy
Publisher: Taylor and Francis
Copyright: 2001 by The Haworth Press, Inc.
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