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Dhammic Technology Acceptance Model (DTAM): Extending the TAM using a condition of attachment in Buddhism

Teo, T.ORCID: 0000-0002-7552-8497 and Jarupunphol, P. (2015) Dhammic Technology Acceptance Model (DTAM): Extending the TAM using a condition of attachment in Buddhism. Journal of Educational Computing Research, 52 (1). pp. 136-151.

Link to Published Version: https://doi.org/10.1177/0735633114568859
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Abstract

Upadana or a condition of attachment in Buddhism has been widely acknowledged among Buddhists as the root cause of suffering because it underlies human intention and action toward a perceived phenomenon. This article investigates whether the condition of attachment in Buddhism could contribute as an external variable in the Technology Acceptance Model. Participants were 498 students from a university in Southern Thailand. They responded to a 21-item self-report questionnaire on the six variables (perceived usefulness, perceived ease of use, attitude toward use, intention to use, attachment, and actual usage) of a proposed Dhammic Technology Acceptance Model. Results using structural equation modeling revealed that the Dhammic Technology Acceptance Model has a good model fit and that attachment has direct and indirect effects on the actual use of Facebook among students. Implications for theory and further research are discussed.

Item Type: Journal Article
Publisher: Baywood Publishing
Copyright: © 2019 by SAGE Publications
URI: http://researchrepository.murdoch.edu.au/id/eprint/46962
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