The Google Online Marketing Challenge: Hands on teaching and learning.

Murphy, J., Hudson, K., Hunter, L. and Neale, L. (2009) The Google Online Marketing Challenge: Hands on teaching and learning. Journal of Hospitality & Tourism Education, 21 (1). pp. 44-47.

Abstract

The Google Online Marketing Challenge is perhaps the world's largest in-class competition for higher education students. Merging education with hands-on advertising, the Challenge exposes students to the increasingly important field of online marketing, engages students with local businesses and gives students the thrill of an international competition. Feedback from participating students, academics and businesses in the inaugural Challenge was overwhelmingly positive. Based on experience and feedback, Google plans an improved version in 2009. Global organisations such as CHRIE should consider a special division for hospitality and tourism students in the 2009 Challenge.

Item Type:	Journal Article
Publisher:	International Council on Hotel, Restaurant, and Institutional Education
Copyright:	International Council on Hotel, Restaurant, and Institutional Education
Publisher's Website:	http://www.chrie.org/i4a/pages/Index.cfm?pageID=33...
URI:	http://researchrepository.murdoch.edu.au/id/eprint/4306

Item Control Page

Downloads