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The prosumer

Ahluwalia, P. and Miller, T. (2014) The prosumer. Social Identities, 20 (4-5). pp. 259-261.

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Of all the social identities discussed in the pages of our journal, one of the newest, at least in terms of popular usage, is that of the prosumer. This concept was invented by Alvin Toffler, a lapsed leftist Reaganite public intellectual in the US…

Item Type: Journal Article
Publisher: Carfax Publishing Ltd
Copyright: © 2015 Taylor & Francis
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