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Commodifying the male body: Problematizing "hegemonic masculinity

Miller, T. (1998) Commodifying the male body: Problematizing "hegemonic masculinity. Journal of Sport and Social Issues, 22 (4). pp. 431-446.

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This article offers a critique of the hegemonic masculinity thesis, initially from ethnomethodology and psychology. It then proposes an approach that combines the idea of"categorials" from the work of Harvey Sacks with a new political economy of looking. The article examines the situation of gay athletes in the context of the commodification of male beauty and the spread of ocularity onto men. A case study is made of Ian Roberts, footballer and gay icon.

Item Type: Journal Article
Publisher: SAGE Publications
Copyright: © 1998 Sage Publications, Inc.
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