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mLearning as a softer visitor management approach for sustainable tourism

Tan, E.ORCID: 0000-0002-1396-762X and Law, R. (2015) mLearning as a softer visitor management approach for sustainable tourism. Journal of Sustainable Tourism, 24 (1). pp. 132-152.

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With increased visitation to protected natural areas over the last four decades, there is a need for implementation of effective visitor management strategies at these sites to mitigate visitor impacts. This study explores the application of mobile learning (mLearning) in environmental interpretation and visitor education within the context of conservation and sustainable tourism. Specifically, it proposes a conceptual framework for mLearning as a visitor management tool for sustainable tourism. Current developments and innovations in mobile broadband networks, smartphone technology, and mobile software applications present opportunities for the utilization of such mobile-driven applications in interpretive programs to encourage free-choice learning and mindful visitor experiences. If effectively implemented, such interpretive programs and mLearning applications can affect visitor perceptions, attitudes, and future intentions toward conservation and environmental protection.

Item Type: Journal Article
Publisher: Routledge as part of Taylor and Francis
Copyright: 2015 Taylor & Francis
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