Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Investigating the evolution of hotel internet adoption

Murphy, J., Schegg, R. and Olaru, D. (2006) Investigating the evolution of hotel internet adoption. Information Technology and Tourism, 8 (3/4). pp. 161-177.

PDF - Published Version
Download (152kB)
Link to Published Version:
*Subscription may be required


This article draws upon Diffusion of Innovations and Configurational theories to investigate how website features and email responses by 200 Swiss hotels reflect evolving Internet adoption. Complementary multivariate and artificial neural network (ANN) techniques support classifying the hotels into three clusters based on their website features. These clusters and the results of a structural equation model confirm that Internet adoption evolves from static to dynamic use, as organizations add website features and provide quality responses to customer emails. Practically, differences among these clusters suggest caution in adopting some website features. Academically, the study extends diffusion research and introduces metrics, particularly domain name age and quality email responses, for future research of organizational Internet adoption. Finally, the study illustrates how ANNs complement and help overcome limitations of multivariate techniques.

Item Type: Journal Article
Murdoch Affiliation(s): Murdoch Business School
Publisher: Cognizant Communication Corporation
Copyright: Cognizant Communication Corporation
Item Control Page Item Control Page


Downloads per month over past year