Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Investigating website performance in Valais' hospitality industry

Scaglione, M., Schegg, R. and Murphy, J. (2006) Investigating website performance in Valais' hospitality industry. In: Keller, P. and Berger, T., (eds.) Marketing Efficiency in Tourism: Coping with Volatile Demand. Verlag, Berlin, pp. 131-142.


The results of this study suggest that the adoption of an innovation, i.e. domain names, relates to performance indicators. A detailed analysis of 155 Valaisan hotel's monthly revenues between 1992 and 2003 indicate that website adoption, for hotels with their own domain or in a portal, is positively related to revenue. That is, the revenue level is higher arter adoption than before. These patterns suggest that Internet technologiesmight have a positive impact on hotel performance, perhpas via improved marketing and distribution.

Item Type: Book Chapter
Murdoch Affiliation: Murdoch Business School
Series Name: International Tourism Research and Concepts
Publisher: Verlag
Copyright: Verlag
Publishers Website:
Item Control Page Item Control Page