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Journal quality: a Google Scholar analysis

Soutar, G.N. and Murphy, J. (2009) Journal quality: a Google Scholar analysis. Australasian Marketing Journal, 17 (3). pp. 150-153.

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Research quality has become a major issue in the Australian university system and journal quality, as determined by discipline committees, seems likely to play a major role in the government’s new assessment system, which will have financial and reputational implications for disciplines and individual academics. The present study examined the Google citations, which are a measure of journal influence, obtained by all of the marketing journals rated as A* and A in the Government’s recent journal list, as well as 10 B and 10 C rated journals to see how the journals differ. The implications of the results for Australian marketing academics are discussed.

Item Type: Journal Article
Murdoch Affiliation: Murdoch Business School
Publisher: Elsevier
Copyright: Australian and New Zealnd Marketing Academy
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