Water for all, forever, Water Corporation embarks on a de-marketing IMC campaign (case study)
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Klomp, S. (2008) Water for all, forever, Water Corporation embarks on a de-marketing IMC campaign (case study). In: Chitty, W., Barker, N. and Shrimp, T.A., (eds.) Integrated marketing communications. Cengage Learning Australia, South Melbourne, Vic, Australia, pp. 294-297.
| Item Type: | Book Chapter |
|---|---|
| Murdoch Affiliation(s): | Murdoch Business School |
| Publisher: | Cengage Learning Australia |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/39376 |
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