Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Water for all, forever, Water Corporation embarks on a de-marketing IMC campaign (case study)

Klomp, S. (2008) Water for all, forever, Water Corporation embarks on a de-marketing IMC campaign (case study). In: Chitty, W., Barker, N. and Shrimp, T.A., (eds.) Integrated marketing communications. Cengage Learning Australia, South Melbourne, Vic, Australia, pp. 294-297.

Item Type: Book Chapter
Murdoch Affiliation: Murdoch Business School
Publisher: Cengage Learning Australia
URI: http://researchrepository.murdoch.edu.au/id/eprint/39376
Item Control Page Item Control Page