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Managing your personal brand

Gander, M. (2014) Managing your personal brand. Perspectives: Policy and Practice in Higher Education, 18 (3). pp. 99-102.

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Everyone has a personal brand. To ensure success at work you need to manage your personal brand which is made up of your tangible and intangible attributes. This paper reviews the literature around personal branding, looks at some of the attributes and discusses ways you can reflect and begin to build your personal brand in a higher education context. The paper finishes with some five ways to make sure your personal brand fails!

Item Type: Journal Article
Publisher: Routledge as part of the Taylor and Francis Group
Copyright: © 2014 Taylor & Francis.
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