Prosumers with passion: The six motivations of mum bloggers

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Archer, C.J. (2016) Prosumers with passion: The six motivations of mum bloggers. In: Eighth International Forum on Public Relations and Advertising (PRAD): Strategic Communication in the Digital Age, 25 - 28 January 2016, Wellington, New Zealand

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Publication Type:	Conference Paper
Murdoch Affiliation:	School of Arts
Conference Website:	http://www.massey.ac.nz/massey/learning/colleges/c...
URI:	http://researchrepository.murdoch.edu.au/id/eprint/37187

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