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Risk perception of interaction with dolphin in Bunbury, West Australia

Cong, L., Bihu, W., Zhang, Y. and Newsome, D. (2017) Risk perception of interaction with dolphin in Bunbury, West Australia. Acta Scientiarum Naturalium Universitatis Pekinensis, 53 (1). pp. 179-188.

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This research aims to analyze the risk perception of tourists in Dolphin Discovery Center (DDC) Bunbury, West Australia and serves for the destination a management and marketing. Factor analysis, K-Means cluster analysis and variance analysis were combined to examine the extent of risk perception for DDC and demographic differences. The main conclusions were as following: three factors that tourism experience quality, physical safety, and amenity were extracted based on the exploring factor analysis; according to the extent of risk perception, wildlife tourists had been divided into three categories: weak risk awareness, medium risk perception, and strong risk perception. Wildlife tourists perceived experience quality risk as the strongest factor and physical safety as the weakest factor, and amenity risk was in an intermediate position. Independent-sample t test and variance analysis were used to examine the demographic difference in risk perception and the results showed that different age, income and family status all had significant difference in risk perception except gender; tourism experience, travelling companion, expenditure and staying time and other tourism behavior all had significant difference in risk perception as well as satisfaction and willingness to revisit, except for information source.

Item Type: Journal Article
Murdoch Affiliation(s): School of Veterinary and Life Sciences
Publisher: Peking University
Copyright: © 2017 Editorial Board of Acta Scientiarum Naturalium Universitatis Pekinensis
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