Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Multimedia tools for internet commerce applications: Useability in a small business context

Toohey, D.P.ORCID: 0000-0002-9900-5383, Gammack, J.G. and Poon, S. (1998) Multimedia tools for internet commerce applications: Useability in a small business context. In: 2nd Annual CollECTeR Workshop on Electronic Commerce, 29th September 1998, Sydney, NSW



Earlier studies on Small Business Internet Commerce (SBIC) indicate that small businesses are using the Internet for various business activities. However, few so far have been focused on the use of multimedia tools to support context-rich, highly interactive business activities (eg., online product inspection and negotiation). This paper reports the findings of a preliminary study relevant to the usability of multimedia tools in a small business context. Several criteria have been identified that may have major effect on the suitability of different multimedia tools as facilitators of SBIC. These include, ease of use, platform independence, ready availability and the ability to maintain person-to-person interactivity. However, these criteria could be affected by the communication infrastructure quality (e.g., line reliability) and suitability to the business applications. We propose that further study needs to be carried out to provide a generic evaluation framework for such tools.

Item Type: Conference Paper
Murdoch Affiliation(s): School of Information Technology
Conference Website:
Item Control Page Item Control Page


Downloads per month over past year