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An AHP-QFD integrated approach for mitigating the barriers of corporate sustainability

Chowdury, M.H., Dewan, M., Hossain, M.M. and Quaddus, M. (2012) An AHP-QFD integrated approach for mitigating the barriers of corporate sustainability. In: Pillai, R. and Ozbilgin, M. and Harley B. and Hartel C. (eds), Managing for Volatility and Stability, the 26th Australian and New Zealand Academy of Management Conference (ANZAM), 5 - 7 December, Perth, Western Australia

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Corporate sustainability is now considered as one of the major policy issues by the businesses due to the high profile corporate failures in an attempt to promote good governance. Corporate social responsibility is also a vital part of staying competitive as it helps to retain talented staff and to satisfy customers’ expectations. Although a limited number of research works can be found on the barriers of corporate sustainability but the endeavour to mitigate those barriers is still scarce. Therefore, this study attempts to identify the critical barriers of corporate sustainability and demonstrate the process of mitigating those barriers with AHP integrated QFD framework with a comprehensive case study. Study finds that the mitigation requirements fall under strategic, tactical and operational management areas.

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