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A Case Study of the MBA Market in Western Australia

Everett, J.E. and Armstrong, R.W. (1993) A Case Study of the MBA Market in Western Australia. Journal of Marketing for Higher Education, 4 (1-2). pp. 221-233.

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An earlier paper in this journal has discussed segmentation of the MBA student market, according to demographic criteria, based upon experience at the University of Western Australia. This follow-up paper uses the Western Australia market and particularly the University of Western Australia as a case example of the Australian MBA market. The paper provides an overview of current Australian MBA market conditions and discusses the history, competitive environment, structure, admission policy, tuition and financial aid of the University of Western Australia's MBA program.

Item Type: Journal Article
Murdoch Affiliation(s): School of Business
Publisher: Tayor & Francis
Copyright: Tayor & Francis
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