Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

The paradox of choice and personalization

de Freitas, S. (2005) The paradox of choice and personalization. In: de Freitas, S. and Yapp, C., (eds.) Personalizing learning in the 21st century. Network Educational Press, Stafford, UK, pp. 13-16.


Increased choice for the consumer is creating a need for personalized support and greater flexibility over where and how learning may take place.

Item Type: Book Chapter
Publisher: Network Educational Press
Copyright: © Sara de Freitas and Chris Yapp
Item Control Page Item Control Page