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Talking back: Reflecting on feminism, public relations and research

Fitch, K., James, M. and Motion, J. (2015) Talking back: Reflecting on feminism, public relations and research. Public Relations Review, 42 (2). pp. 279-287.

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This paper explores feminism and public relations through the diverse perspectives of three public relations scholars seeking to understand what a critical-feminist research agenda might offer. It acknowledges that feminist public relations scholarship – at least until recently – is underdeveloped. Drawing on bell hooks’ (1989) notion of talking back, this paper offers a conversation to explore tensions and debates around a feminist agenda for public relations. The discussion is structured around three broad themes: provocations, transgressions and resistance, and points to how feminist intelligences and modalities, in challenging gendered hegemonies, may open public relations scholarship and practices to new understandings.

Item Type: Journal Article
Murdoch Affiliation(s): School of Arts
Publisher: Elsevier Inc.
Copyright: © 2015 Elsevier Inc.
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