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Tourist perception of risk: Chengdu research base for giant panda breeding (CRBGPB)

Li, C., Lee, D., Wu, B. and Morrison, A. (2014) Tourist perception of risk: Chengdu research base for giant panda breeding (CRBGPB). In: 24th CAUTHE Conference 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity, 10 - 13 February 2014, Sofitel Hotel, Brisbane



The aim of this paper is to provide insight into wildlife tourists' risk perceptions relevant to the experience of interacting with giant pandas in a semi-captive setting. A survey of tourists to the Chengdu Research Base for Giant Panda Breeding (CRBGPB) resulted in 650 valid questionnaires. Descriptive statistics, independent-samples t-tests and one-way analysis of variances (ANOVAs) were used to explore the influence of demographic characteristics and tourist behaviour on risk perception. Perceptions relating to risks associated -with the quality of the tourism experience were the most high, whilst physical risk perception was the lowest. The most important finding was that risk perception for the CRBGPB experience was low.

Item Type: Conference Paper
Murdoch Affiliation(s): School of Arts
Conference Website:
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