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E-Waste: Elephant in the living room

Miller, T. and Maxwell, R. (2008) E-Waste: Elephant in the living room. Flow, 9 (3).



In a 2005 Flow article, Christopher Anderson directed readers’ attention to General Electric’s cynical policy of “ecoimagination,” a word invented as part of US$90 million in product development that included advertisements with trees growing from smokestacks and a computer-generated elephant dancing around a rain forest. The backdrop to this was that GE, which owns NBC-Universal, holds the record for polychlorinated biphenyls (PCBs) dumped into US waterways. This essay raises environmental questions that media studies needs to address in hopes of encouraging further research into the ecological context of media technologies and their environmental impact...

Item Type: Non-refereed Article
Publisher: University of Texas. Department of Radio, Television, and Film
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