Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

A new contingent methodology for developing marketing website

Issa, T. and Turk, A. (2009) A new contingent methodology for developing marketing website. In: International Conference on Educational Technology (ICET) 2009, 24 - 26 June 2009, Paris, France

PDF - Published Version
Download (475kB)


This paper discusses the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were often missing, or under-utilizing, some key aspect, including user participation and "real interaction" (i.e. monitoring of user interaction with a prototype site). This has led to users being frustrated and lacking loyalty to the website. There is a great potential for combining aspects of methodologies from different disciplines; however, these need to be integrated in a coherent way. After studying relevant methodologies and integration techniques, the strongest aspects of the various methodologies were combined into a new methodology. This new methodology was assessed by two research phases; interview and questionnaire. This led to revision of the new methodology. An overview of the contingent methodology is provided together with proposals for further research.

Item Type: Conference Paper
Murdoch Affiliation(s): School of Information Technology
Item Control Page Item Control Page


Downloads per month over past year