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The Gross National Happiness Tourism Model

Teoh, S. (2012) The Gross National Happiness Tourism Model. In: CAUTHE 2012 National Conference: The New Golden Age of Tourism and Hospitality, 6 - 9 February 2012, Melbourne, VIC



Most economies rely on a national accounting system called Gross Domestic Product (GDP) that measures the quantity of output of goods and services to reflect economic development. Arguably however, GDP does not present a complete picture of a nation’s development as it does not account for factors such as the depletion of natural resources nor truly reflect the ‘well-being’ of citizens. The United Nations has recently adopted the notion of ‘happiness’ as a development indicator in its 9th Millennium Goal, inspired by Bhutan’s policy of Gross National Happiness (GNH), as an alternate form of development measure. This paper outlines the concept of GNH, the emergence of ‘happiness’ as a development indicator and the research that is being undertaken on the GNH tourism model in Bhutan.

Item Type: Conference Paper
Murdoch Affiliation(s): School of Social Sciences and Humanities
Notes: Working Paper
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