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Social Marketing: Current Issues and Future Challenges

Rundle-Thiele, S., Kubacki, K., Leo, C., Arli, D., Carins, J., Dietrich, T., Palmer, J. and Szablewska, N. (2013) Social Marketing: Current Issues and Future Challenges. In: Kubacki, Krzysztof and Rundle-Thiele, Sharyn, (eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle upon Tyne, pp. 216-237.

Item Type: Book Chapter
Murdoch Affiliation(s): School of Management and Governance
Publisher: Cambridge Scholars Publishing
Copyright: The Authors
Publisher's Website:
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