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eBay: marketing the real body in the virtual world

Thomas-Jones, A. (2008) eBay: marketing the real body in the virtual world. In: Brabazon, T., (ed.) The Revolution Will Not Be Downloaded. Elsevier Inc., pp. 163-170.

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The shaping of technology is not just down to government and business, but also to the rest of us — we can adapt technology as well as adopt it; the best description of this remains novelist William Gibson’s observation that ‘the streets finds its own uses for things’. We might think, for instance, of hip-hop’s adaptation of the turntable, turning an instrument of reproduction into one of new production. Or of early house music producers’ use of the Roland 303, taking what was designed as a home practice aid for guitarists and turning it into the creative centre of an entirely new style of music.

Item Type: Book Chapter
Murdoch Affiliation: School of Media, Communication and Culture
Publisher: Elsevier Inc.
Copyright: © 2008 The contributors
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