Murdoch University Research Repository

Welcome to the Murdoch University Research Repository

The Murdoch University Research Repository is an open access digital collection of research
created by Murdoch University staff, researchers and postgraduate students.

Learn more

Audience response to travel photos and Arab destination image

Syed-Ahmad, S.F., Musa, G., Klobas, J.E.ORCID: 0000-0003-2146-7059 and Murphy, J. (2013) Audience response to travel photos and Arab destination image. Journal of Travel & Tourism Marketing, 30 (1-2). pp. 161-164.

Link to Published Version:
*Subscription may be required


This research note explores how members of Flickr, the world's most popular photo community, share and respond to travel photographs of Arab countries. As photo-sharing becomes commonplace, researchers could use audience responses to photos to examine destination image. This note also extends the offline Visitor Employed Photography technique online, by including shared photographs and audience response. We observe that the images conveyed in the online photos that generated most audience response differ from those in official travel and tourism documentation. This result benefits both destination image research and practice in the analysis of audience response to online travel photos.

Item Type: Journal Article
Publisher: Routledge, Taylor & Francis Group
Item Control Page Item Control Page