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Re-vision of older television characters: A stereotype-awareness intervention

Donlon, M.M., Ashman, O. and Levy, B.R. (2005) Re-vision of older television characters: A stereotype-awareness intervention. Journal of Social Issues, 61 (2). pp. 307-319.

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This study examines whether greater television exposure predicts older individuals' more negative images of aging, and whether an intervention based on maintaining a television diary of viewing impressions will increase their awareness of the stereotypical and infrequent manner in which elders are presented. Seventy-six individuals, aged 60 to 92, participated. As expected, all participants showed a correspondence between greater television exposure and more negative images of aging. Also as expected, the intervention-group participants developed a greater awareness of how elders are presented on television. Further, the intervention-group participants expressed their intention to watch less television in the future. These findings suggest that the promotion of awareness provides a means of helping elders confront ageism.

Item Type: Journal Article
Murdoch Affiliation: School of Psychology
Publisher: Wiley
Copyright: © 2005 The Society for the Psychological Study of Social Issues.
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