The organisational context of marketing communications
Tools
Tools
Tools
Daymon, C. (1999) The organisational context of marketing communications. In: Kitchen, P., (ed.) Marketing Communications: Principles and Practice. Thomson Learning, London, England, pp. 73-88.
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*Open access. Some pages may not be available
*Open access. Some pages may not be available
Abstract
Chapter Aims
- to explore the organizational context in which marketing communications take place
- to explain the influence of organizational context on the nature and role of marketing communications
- to outline some of the conceptual frameworks for understanding behaviour and work activities in organizations
| Publication Type: | Book Chapter |
|---|---|
| Publisher: | Thomson Learning |
| Copyright: | 1999 Thomson Learning |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/14505 |
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