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Globalisation and the theorisation of language

Ruthrof, H. (2000) Globalisation and the theorisation of language. Social Semiotics, 10 (2). pp. 187-200.

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If we wish to understand how the processes of globalisation affect language, the paper argues, we need a theory of meaning capable of demonstrating how precisely cultural practice can be said to be inside language. Corporeal semantics offers such a theory of meaning, according to which culturally overdetermined nonverbal sign clusters activate empty signifiers to produce meaning. A special focus of the paper is concealed, cultural deixis, which is responsible for fundamental modifications of discursive surfaces.

Item Type: Journal Article
Murdoch Affiliation(s): School of Arts
Publisher: Routledge, part of the Taylor & Francis Group
Copyright: 2000 Taylor & Francis Ltd.
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