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The semiotics of intercultural exchange: Ostensive definition and digital reason

Ruthrof, H. (2005) The semiotics of intercultural exchange: Ostensive definition and digital reason. Semiotica, 157 (1-4). pp. 387-410.

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The paper distinguishes two forms of intercultural exchange, negotiation between cultures at a personal level and global exchange. In the first case, Ostensive Definition appears to be crucial. The paper attempts an intersemiotic rehabilitation of OD in response to Wittgenstein and Quine. In global intercultural exchange the ‘universal grammar’ of digital reason appears to be the crucial component to be analysed. Both forms of negotiation, the paper argues, rely on Vorstellung as an essential ingredient. Yet Vorstellung is missing from the traditional theorisation of both OD and the digital bitstream. The paper concludes with a ubiquity thesis of Vorstellung.

Item Type: Journal Article
Murdoch Affiliation(s): School of Arts
Publisher: Walter de Gruyter
Copyright: 2005 Walter de Gruyter
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