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Implications of the changing media landscape for advertising research

Bellman, S. (2007) Implications of the changing media landscape for advertising research. In: Australian Market $ Social Research Society's 2007 National Conference: The Changing Face of Research, 24 October 2007, Sydney, N.S.W.

Abstract

Invited workshop presentation

Item Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/11334
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