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The changing relationship between the advertiser, agency and broadcaster

Tools

Armstrong, S. and Varan, D. (2001) The changing relationship between the advertiser, agency and broadcaster. In: Interactive TV Advertising USA Conference, 19 January 2001, Essex House, New York.

Abstract

Panel presentation

Item Type: Conference Item
Murdoch Affiliation(s): Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/11313
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