Enhancing television: Balancing the interests of viewers, advertisers and channels
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Varan, D. and Choate, J. (2002) Enhancing television: Balancing the interests of viewers, advertisers and channels. In: 4th Annual Interactive TV show Europe, 17 - 18 October 2002, Radisson SAS Portman, London.
Abstract
Panel discussion
Item Type: | Conference Item |
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Murdoch Affiliation(s): | Interactive Television Research Institute |
URI: | http://researchrepository.murdoch.edu.au/id/eprint/11307 |
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