Building an interactive campaign from the consumer's world view
Tools
Tools
Tools
Varan, D. (2002) Building an interactive campaign from the consumer's world view. In: 5th Annual Interactive TV Advertising Conference, 20 - 21 June 2002, Kingsway Hall, London.
Abstract
Opening address
| Item Type: | Conference Item |
|---|---|
| Murdoch Affiliation(s): | Interactive Television Research Institute |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/11305 |
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