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Building an interactive campaign from the consumer's world view

Varan, D. (2002) Building an interactive campaign from the consumer's world view. In: 5th Annual Interactive TV Advertising Conference, 20 - 21 June 2002, Kingsway Hall, London.

Abstract

Opening address

Item Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/11305
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