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New models for television advertising: Beyond thirty seconds

Varan, D. (2002) New models for television advertising: Beyond thirty seconds. In: Australian Marketing and Advertising Summit 2002, 27 November 2002, Sheraton on the Park, Sydney

Abstract

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Item Type: Conference Paper
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/11293
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