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Evaluating advertising opportunities in television broadcasting

Gallagher, B., Varan, D., Garnder, A. and Mitchell, H. (2003) Evaluating advertising opportunities in television broadcasting. In: Australian Broadcasting Summit 2003, 19 - 20 February 2003, Sydney Convention Centre, Sydney.

Abstract

Panel session

Item Type: Conference Item
Murdoch Affiliation: Interactive Television Research Institute
URI: http://researchrepository.murdoch.edu.au/id/eprint/11221
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