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Culturally commercial: A cultural e-commerce framework

Sudweeks, F.ORCID: 0000-0003-0237-3671 and Simoff, S.J. (2001) Culturally commercial: A cultural e-commerce framework. In: OZCHI 2002: Usability and Usefulness for Knowledge Economies, 20-22 November 2001, Perth, W.A


A problem with most global e-business models is a flattening of cultural diversity, with little regard to local identity. This paper presents a culturally specific framework for e-Business with an example of its application. The example illustrates online shopping in a 3D distributed environment which is sensitive to specific cultures.

Item Type: Conference Paper
Murdoch Affiliation(s): School of Information Technology
Publisher: OZCHI
Conference Website:
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