Social media and public relations
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Fitch, K. (2012) Social media and public relations. In: Chia, J. and Synnott, G., (eds.) An Introduction to Public Relations, 2nd ed. Oxford University Press, Melbourne, pp. 370-391.
| Item Type: | Book Chapter |
|---|---|
| Murdoch Affiliation(s): | School of Media, Communication and Culture |
| Publisher: | Oxford University Press |
| Publisher's Website: | http://www.oup.com.au/titles/higher_ed/media_studi... |
| URI: | http://researchrepository.murdoch.edu.au/id/eprint/10714 |
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