Publications: Ward, Steven
Ward, S. and Lewandowska, A. (2008) Is the marketing concept always necessary? The effectiveness of customer, competitor and societal strategies in business environment types. European Journal of Marketing, 42 (1/2). pp. 222-237.
Soutar, G.N. and Ward, S. (2008) Looking at behavioral innovativeness: A Rasch Analysis. Journal of Organizational and End User Computing, 20 (4). pp. 1-22.
Ward, S., Pecotich, A., O'Cass, A. and Julian, C.C. (2008) A Rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: The role of expertise. Journal of Macromarketing, 28 (3). pp. 258-274.
Ward, S. and Volet, S. (2008) Working while studying: Impact on marketing students' experience of group work. In: ANZMAC 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 1 - 3 December 2008, Olympic Park, Sydney.
Pecotich, A. and Ward, S. (2007) Global branding, country of origin and expertise: An experimental evaluation. International Marketing Review, 24 (3). pp. 271-296.
Ward, S. and Volet, S. (2007) Learning outcomes and student satisfaction with group projects in marketing. In: ANZMAC 2007: Reputation, Responsibility, Relevance, 3 - 5 December 2007, University of Otago, Dunedin, New Zealand.
Ward, S., Girardi, A. and Tiangsoongnern, L. (2007) Like a glittering prize: The impact of perceived risk and trust as determinants of online purchasing behaviour in the gemstone industry. In: ANZMAC 2007: Reputation, Responsibility, Relevance, 3 - 5 December 2007, University of Otago, Dunedin, New Zealand.
Chitty, B., Ward, S. and Chua, C. (2007) An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels. Marketing Intelligence & Planning, 25 (6). pp. 563-580.
Ward, S., Girardi, A. and Lewandowska, A (2006) A Cross-National Validation of the Narver and Slater Market Orientation Scale. The Journal of Marketing Theory and Practice, 14 (2). pp. 155-167.
Volet, S. and Ward, S. (2006) Strength through diversity? Learning outcomes and student satisfaction with group projects in marketing. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4 - 6 December 2006, Queensland University of Technology, Gardens Point Campus, Brisbane.
Ward, S. and Lewandowska, A. (2005) Shelter in the storm: marketing strategy as moderated by the hostile environment. Marketing Intelligence & Planning, 23 (7). pp. 670-687.