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Publications: Varan, Duane

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Number of items: 213.

Journal Article

Bellman, S., Kemp, A., Haddad, H. and Varan, D. (2014) The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames. Computers in Human Behavior, 32 . pp. 276-283.

Bellman, S., Robinson, J.A., Wooley, B. and Varan, D. (2014) The effects of social TV on television advertising effectiveness. Journal of Marketing Communications, In press .

Zorn, S.F., Bellman, S., Robinson, J.A. and Varan, D. (2013) Cultural differences affect interactive television advertising. Journal of Marketing Communications . In Press.

An, S-K, Paine, L.E., McNiel, J.N., Rask, A., Holder, J.T. and Varan, D. (2013) Prominent messages in television drama switched at birth promote attitude change toward deafness. Mass Communication and Society, 17 (2). pp. 195-216.

Neale, L., Bellman, S., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2013) Unlocking the “Reminder” potential when viewers pause programs: Results from a laboratory test of a new online medium. Journal of Advertising Research, 53 (4). pp. 444-454.

Bellman, S., Murphy, J., Treleaven-Hassard, S., O'Farrell, J., Qiu, L. and Varan, D. (2013) Using internet behavior to deliver relevant television commercials. Journal of Interactive Marketing, 27 (2). pp. 130-140.

Varan, D., Murphy, J., Hofacker, C.F., Robinson, J.A., Potter, R.F. and Bellman, S. (2013) What works best when combining television sets, PCs, tablets, or mobile phones? How synergies across devices result from Cross-device effects and Cross-format synergies. Journal of Advertising Research, 53 (2). pp. 212-220.

Bellman, S., Treleaven-Hassard, S., Robinson, J.A., Rask, A. and Varan, D. (2012) Getting the balance right: Commercial loading in online video programs. Journal of Advertising, 41 (2). pp. 5-24.

Bellman, S., Schweda, A. and Varan, D. (2012) Interactive TV advertising: iTV ad executional factors. Journal of Business Research, 65 (6). pp. 831-839.

Bellman, S. and Varan, D. (2012) Modeling self-selection bias in interactive-communications research. Communication Methods and Measures, 6 (3). pp. 163-189.

Bellman, S., Rossiter, J.R., Schweda, A. and Varan, D. (2011) How coviewing reduces the effectiveness of TV advertising. Journal of Marketing Communications, 18 (5). pp. 363-378.

Bellman, S., Potter, R.F., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2011) The effectiveness of branded mobile phone apps. Journal of Interactive Marketing, 25 (4). pp. 191-200.

Bellman, S., Schweda, A. and Varan, D. (2010) Minimum effective frequency for interactive television ads. Journal of Direct, Data and Digital Marketing Practice, 11 (4). pp. 281-301.

Dix, S.R., Bellman, S., Haddad, H. and Varan, D. (2010) Using interactive program-loyalty banners to reduce TV ad avoidance: Is it possible to give viewers a reason to stay tuned during commercial breaks? Journal of Advertising Research, 50 (2). pp. 154-160.

Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J., Critchley, C. and Varan, D. (2010) Using the P3a to gauge automatic attention to interactive television advertising. Journal of Economic Psychology, 31 (5). pp. 777-784.

Bellman, S., Schweda, A. and Varan, D. (2010) The importance of social motives for watching and interacting with digital television. International Journal of Market Research, 52 (1). pp. 67-87.

Varan, D., Schweda, A. and Bellman, S. (2010) The residual impact of avoided television advertising. Journal of Advertising, 39 (1). pp. 67-81.

Hand, S. and Varan, D. (2009) Interactive stories and the audience. Computers in Entertainment, 7 (3). Article number 39.

Bellman, S., Schweda, A. and Varan, D. (2009) Viewing angle matters - Screen type does not. Journal of Communication, 59 (3). pp. 609-634.

Bellman, S., Schweda, A. and Varan, D. (2009) A comparison of three interactive television AD formats. Journal of Interactive Advertising, 10 (1). pp. 14-34.

Varan, D. and Bellman, S. (2007) Digital television as persuasive technology. Lecture Notes in Computer Science , 4744 . pp. 243-252.

Hand, S. and Varan, D. (2007) Exploring the effects of interactivity in television drama. Lecture Notes in Computer Science , 4471 . pp. 57-65.

Reading, N., Bellman, S., Varan, D. and Winzar, H. (2006) Effectiveness of telescopic advertisements delivered via personal video recorders. Journal of Advertising Research, 46 (2). pp. 217-227.

Varan, D., Turk, A., Bucolo, S., Polson, D., Brereton, M., Donovan, J., Montgomery, K. and McIndoe, G. (2006) Interactive lounge: An interdisciplinary approach to the design of a gestural interaction device. Personal and Ubiquitous Computing, 10 (2-3). pp. 166-169.

Varan, D. (2006) The great evasion - will PVRs conquer the TVC? Australian Business Intelligence, 21 Sept. 2006 .

Balnaves, M. and Varan, D. (2002) Beyond exposure: Interactive television and the new media currency. Media International Australia (105). pp. 95-104.

Varan, D. (2000) Five reasons advertisers should go digital. AD News, December 15, 2000 . p. 16.

Varan, D. (2000) Time to get seriously interactive. Digital Media World Magazine, October 2000 . 28 -29.

Varan, D. (1999) The dynamics of dependency: A Polynesian encounter with television. Critical Studies in Mass Communication, 16 (2). pp. 197-225.

Varan, D. (1998) The cultural erosion metaphor and the transcultural impact of media systems. Journal of Communication, 48 (2). pp. 58-85.

Varan, D. (1994) Television, culture and state: New forums for negotiating identity in the pacific. Continuum: Journal of Media & Cultural Studies, 8 (2). pp. 293-306.

Varan, D. (1993) Introducing television: Seven lessons from the Cook Islands. Pacific Journal of Communication, 16 (1). pp. 29-61.

Conference Paper

Varan, D., Bulgrin, A. and Huang, L. (2011) 3D TV: Viewer interaction with the new dimension for television. In: Audience Measurement 6.0, 13 - 14 June 2011, New York, NY

Stipp, H., Thorogood, R. and Varan, D. (2011) Improving neuromarketing measurement: Groundbreaking results. In: ARF 2011 re:think, 20 - 23 March 2011, Marriott Marquis, NY

Varan, D. (2011) New models for advertising. In: Audience Measurement 6.0, 13 - 14 June 2011, New York, NY

Robinson, J.A., Schweda, A., Bellman, S. and Varan, D. (2011) A map of the new television ad model landscape: Viewer and industry evaluations. In: ANZMAC 2011, 28 - 30 November 2011, Perth Convention Exhibition Centre, Perth, W.A

Bellman, S., O'Farrell, J., Qiu, L., Murphy, J. and Varan, D. (2010) Using the internet to snychronize television and IPTV advertising. In: The Direct/Interactive Marketing Research Summitt, 9 - 10 October 2010, San Francisco, CA

Dix, S., Bellman, S., Haddad, H. and Varan, D. (2009) The effect of interactive program loyalty banners on television advertising avoidance. In: ANZMAC 2009: Sustainable Management and Marketing, 30 November - 2 December 2009, Crown Promenade, Melbourne, Australia

Treleaven-Hassard, S., Bellman, S., Drummond, P.D., Marevic, D. and Varan, D. (2008) Ad skipping: Novelty seeking or avoidance. In: 18th Annual Conference of the Australasian Society for Psychophysiology (ASP2008), 27 - 29 November 2008, University of Tasmania, Tasmania

Varan, D., Schweda, A. and Bellman, S. (2008) Can TV ads be successfully repurposed to 2x2 screens? In: Audience Measurement 3.0, 24 - 25 June 2008, New York, NY

Varan, D., Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J. and Critchley, C. (2008) Using the P3a to gauge automatic attention to interactive television advertising. In: 2nd Conference on Neuroeconomics 2008, 15 - 16 May 2008, Copenhagen Business School, Copenhagen

Varan, D. and Bellman, S. (2007) The impact of interactive TV advertising. In: Audience Measurement 2.0, 26 - 27 June 2007, New York, NY

Bellman, S., Varan, D. and Schweda, A. (2006) Beyond exposure: Researching audience engagement with program and advertising content. In: 1st Annual Advertising Research Foundation (ARF) Audience Measurement Symposium (AMS) 2006, 20 - 21 June 2006, New York, NY

Varan, D. (2006) Imagining tomorrow's television. In: 3rd National Academy of Screen and Sound (NASS) + Australian Screen Production Education and Research Association (ASPERA) Conference 2006, 27 June 2006, Murdoch University, Murdoch, W.A

Varan, D. (2006) Televisions changing landscape: Emerging insights. In: IDA: Innovations in Digital Advertising, 7 February 2006, Cornell Club, New York, U.S.A

Varan, D. (2006) What the arts can learn from the sciences. In: 3rd Australian Screen Production Education & Research Association (ASPERA) Conference 2006, 28 - 29 June 2006, Murdoch University, Murdoch, W.A

Varan, D. (2006) The digital frontier: Friend or foe? In: TV Outlook 2007: The paradigm shift of TV comsumption, 1 December 2006, Munich, Germany

Varan, D., Bellman, S. and Schweda, A. (2005) Branded entertainment and the rise of explicit program integration. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia

Schweda, A., Bellman, S. and Varan, D. (2005) Country differences in technology experience: The effect of teletext on iTV adoption in the United Kingdom. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia

Bellman, S., Schweda, A. and Varan, D. (2005) Interactive television advertising: A research agenda. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia

Varan, D. (2005) Televisions new landscape. In: small screen BIG PICTURE conference 2005, 23 - 25 November 2005, Fremantle, Western Australia

Balnaves, M., Walsh, L. and Varan, D. (2004) Digital television (DTV) : An overview of developments in Australia, US and the UK. In: Australian & New Zealand Communication Association International Conference 2004 (ANZCA04), 7 - 9 July 2004, University of Sydney, N.S.W

Bellman, S., Pribudi, G. and Varan, D. (2004) The impact of adding interactivity to television advertising on elaboration, recall and persuasion. In: ANZMAC 2004, 27 Nov - 1 Dec 2004, Wellington, New Zealand

Varan, D. (2003) Consumer insights associated with interactive television. In: International Broadcasting Convention (IBC) 2003, 12 - 16 September 2003, Amsterdam, The Netherlands pp. 563-571.

Schweda, A. and Varan, D. (2003) Use of interactive television promotional tools as information sources in long-haul travel. In: Information and Communication Technologies in Tourism 2003, 27 January - 1 February 2003, Helsinki, Finland

Varan, D. (2002) Enhanced television: Adding value to the viewer's experience. In: Enhanced TV III Conference, 29 January 2002, Cafe Royal, London

Varan, D. (2002) Global context: Bringing the world to our students. In: National Teaching Forum 2002, 2 - 3 December 2002, Canberra, A.C.T

Varan, D. (2002) New models for television advertising: Beyond thirty seconds. In: Australian Marketing and Advertising Summit 2002, 27 November 2002, Sheraton on the Park, Sydney

Varan, D. (2001) Assess the future: Interactive TV. In: Optimising Media Spend: Asia 2001 Conference, 18 September 2001, Rhayver International Ltd, Hong Kong

Varan, D. (2001) Discovering student potential. In: National Teaching Forum 2001, 3 December 2001, Canberra, A.C.T

Varan, D. (2001) Interactive TV from the consumer world view: Evolution or revolution? In: Interactive TV Advertising Conference 2001, 28 June 2001, IQPC Ltd, London

Varan, D. (2001) Strategic implications for digital television advertising. In: 16th Annual Broadcast World Conference, 26 February 2001, Terrapin, Sydney

Varan, D. (2001) Understanding new media business models. In: 3rd Annual Digital Television 2001 Conference, 25 September 2001, Terrapin, Sydney

Broderick, M., Gibson, M. and Varan, D. (2001) A call for a cultural inquiry. In: Communications Research Forum 2001, 26 - 27 September 2001, Canberra, A.C.T

Varan, D. (2001) The critical role of R & D in commercial development. In: Open Roads World Developer Conference, 31 January - 1 February 2001, Westin, Sydney

Varan, D. (2001) iTV: Changes to business strategies and public policies. In: Seminar: Interactive TV and datacasting: How to make it happen? , 16 October 2001, Sydney, Australia

Varan, D. and Balnaves, M. (1999) Digital television advertising: Prospects and challenges for Australia. In: ABA Planning Seminar: 2001 - A Digital Odyssey, 8 - 9 November 1999, Canberra, A.C.T

Varan, D. (1998) Addressing the new millennium. In: Addressing the New Millennium National Conference 1998, 11 - 13 December 1998, Murdoch University, Western Australia

Varan, D. (1998) When borders collide: Trans-national media and the cultural erosion metaphor. In: 48th Annual Conference of the International Communication Association, 20 - 24 July 1998, Jerusalem, Israel

Varan, D. (1995) Regional feudalism: A new pattern in international television program distribution. In: Annual Conference of the American Communication Association, May 1995, Santa Fe, NM

Varan, D. (1995) Television feudalism, cultural erosion and the contemporary pacific state. In: 45th Annual Conference of the International Communication Association, May 1995, Albuquerque, NM

Varan, D. (1994) Pacific voices: Island states and the new world information and communication order. In: 6th MacBride Roundtable, 20 - 23 January 1994, Honolulu, HI

Varan, D. (1994) Television's impact on migration: The Polynesian experiment. In: 44th Annual Conference of the International Communication Association, 11 - 15 July 1994, Sydney, Australia

Varan, D. (1993) Refining development communication theory: A Polynesian experience. In: Intercultural and Development Communication Division of the 43rd Annual Conference of the International Communication Association , 27 - 31 May 1993, Washington DC, U.S.A pp. 1-40.

Varan, D. (1992) Socio-economic expectations for television: The case of the Cook Islands. In: 42nd Annual Conference of the International Communication Association, May 1992, Miami, FL

Conference Item

Varan, D., Murphy, J., Hofacker, C., Robinson, J., Potter, R. and Bellman, S. (2012) Cross-device synergy VERSUS Cross-media synergy. In: EG II: What works in the new age of advertising & marketing, 31 May - 1 June 2012, Wharton University of Pennsylvania, Philadelphia, PA.

Varan, D. and Bellman, S. (2008) The utility of Lab-based research in understanding televisions changing landscape. In: Empirical Generalizations in Advertising Conference, 4 - 5 December 2008, The Wharton School, University of Pennsylvania, Philadelphia, PA.

Varan, D. (2007) Consumer insights on the future of television. In: Consumer Insight 2007, 30 - 31 May 2007, Crowne Plaza Darling Harbour, Sydney.

Dori, J., Hall, W., Marks, J. and Varan, D. (2007) Future gazing: The broadcasting world in 2020. In: International Broadcasting Convention (IBC) 2007, 6 - 11 September 2007, RAI Center Amsterdam, Netherlands.

Varan, D. (2007) Media metrics: Measuring the effectiveness of niche content delivery. In: Australasian Media & Broadcasting Congress 2007, 28 - 30 November 2007, Hotel Intercontinental, Sydney.

Varan, D. (2007) Television's changing landscape. In: GSD&M, 19 February 2007, Austin, Texas.

Varan, D. (2007) Unleashing student potential. In: SWAN TAFE Quality Day 2007, August 2007, Ascot Racecourse, Perth.

Varan, D. (2006) Careers in interactive television. In: Careers Carousel, 23 August 2006, Murdoch College, Murdoch.

Varan, D. (2006) Disruption, changing audiences and new business models. In: Laboratory of Advanced Media Production (LAMP): Australian Film, Television and Radio School, 8 May 2006, Perth, W.A..

Varan, D. (2006) EPG/Web, Interactive television: Threat or opportunity for traditional listings magazines. In: Annual conference of the International Television Magazine Association (ITMA) 2006, 2 June 2006, St Petersburg, Russia.

Varan, D. (2006) New developments in television and new modes of delivery. In: West Australian Screen Academy, 7 September 2006, Edith Cowan University, Perth.

Varan, D. (2006) New models for television advertising. In: New Ad Inventory Models: Disney Executive Retreat, 27 September 2006, Burbank, California.

Varan, D. (2006) Protecting cultural identity in the new age of television. In: National Film and Video Foundation, 18 October 2006, South Africa.

Varan, D. (2006) Psychology of the interactive viewer. In: One Day Seminar Management Strategy Workshop, 30 November 2006, Siemens: Munich, Germany.

Varan, D. (2006) Reflections: The path ahead. In: Western Australian Baha'i Summer Camp 2006, 29 December 2006, Fairbridge Village, Perth.

Varan, D. (2006) Television's changing landscape: Implications for the auto sector. In: Half-day Executive Workshop, 15 December 2006, Toyota, Sydney.

Varan, D. (2006) Ten insights from Beyond: 30. In: Kraft Global Management Council, 5 December 2006, Kraft: Tarrytown, New York.

Varan, D. (2006) Ten things you need to know about interactivity. In: Children's iTV Conference, 27 March 2006, Powerhouse Museum, Sydney.

Varan, D. (2006) Unlocking the potential. In: Digital Content Industry Action Agenda Forum, 29 June 2006, Dept. of Communications, Information Technology and the Arts, Perth.

Varan, D. (2006) Update on the iTV landscape. In: Children's iTV Conference, 27 March 2006, Powerhouse Museum, Sydney.

Varan, D. (2006) The future of television advertising in a fragmented media universe. In: Lunch Seminar: Hothouse Interactive, 1 December 2006, Sydney, Australia.

Varan, D. (2005) Adapting to televisions evolving landscape. In: New Zealand Media Club, 20 July 2005, Auckland, New Zealand.

Varan, D. (2005) Children's television in the new age of television. In: Television New Zealand (TVNZ) for New Zealands Independent Children's Television Producers, 31 March 2005, New Zealand.

Varan, D. (2005) Direct nirvana: Marrying interactivity with the emotional character of television. In: ADMA (Australian Direct Marketing Association) Forum 2005, 25 - 27 May 2005, Sydney Convention Centre, Sydney.

Varan, D. (2005) Enhancing children's television. In: Independent Children's Television Producers, 1 November 2005, Nickelodeon US, U.S.A.

Jenzowsky, S. and Varan, D. (2005) Forging the future in home entertainment. In: Triple Play Australia 2005 Conference, 29 November - 1 December 2005, Rydges Jamison, Sydney.

Varan, D. (2005) Good neighbour awards. In: Good Neighbour Awards 2005, 13 March 2005, Government House, Perth, W.A.

Varan, D. (2005) Innovative content using new technologies: TV's new landscape. In: Interactive Marketing & Advertising Trends Conference (IMAT) 2005, 18 - 19 August 2005, Conexion Event Management: Sofitel Wentworth Hotel, Sydney.

Varan, D. (2005) PVR features: Opportunities and threats. In: Television New Zealand (TVNZ), 20 July 2005, New Zealand.

Varan, D. (2005) PVRs and the changing face of advertising: Understanding the viewer. In: PVR Outlook 2005, 8 December 2004, Munich, Germany.

Varan, D. (2005) PVRs, viewers and the evolving landscape of advertising. In: Stern Business School, 13 April 2005, New York, NY.

Anderson, K., Keogh, D. and Varan, D. (2005) Panel: iTV - How it has changed television? In: Interactive Marketing & Advertising Trends Conference, 18 August 2005, Conexion Event Management: Sofitel Wentworth Hotel, Sydney.

Varan, D. (2005) Research findings on preschoolers and interactive TV. In: Nickelodeon, 1 November 2005, New York, NY.

Varan, D. (2005) Television's changing landscape: How it changes the televison business. In: Television New Zealand (TVNZ) Senior Executive Committee, 31 March 2005, New Zealand.

Varan, D. (2005) Two minutes at your house. In: small screen BIG PICTURE conference 2005, 23 - 25 November 2005, Fremantle, Western Australia.

Varan, D. (2005) What do consumers want? Understanding the paradigm of choice. In: Procter & Gamble's Global Conference: The changing landscape of television, 30 June 2005, Cincinnati, Ohio.

Varan, D. (2005) The consumer in the interactive age of television. In: Western Australian Society for Computers and the Law, 18 April 2005, Perth, W.A..

Varan, D. (2005) The future of digital television. In: International Telecommunications Society (ITS) Africa-Asia-Australasia Regional Conference, 28 - 30 August 2005, Curtin University, Perth.

Varan, D. (2005) The future of television advertising. In: The Brand Agency, 30 August 2005, Perth, W.A..

Varan, D. (2005) The psychology of the interactive viewer. In: TIVO San Francisco, 28 June 2005, San Francisco, CA.

Varan, D. and Browning, S. (2005) The shifting landscape of television. In: New Zealand Ministry for Culture and Heritage, 21 July 2005, Wellington, New Zealand.

Varan, D. (2004) Creating and environment to promote excellence. In: 2004 Conference of the Association for Tertiary Education Management, 16 July 2004, Hobart, Tasmania.

Varan, D. (2004) Interactivity and the new paradigm of television. In: OpenTV, 17 February 2004, San Francisco, CA.

Varan, D. (2004) Key insight associated with iTV and PVRs. In: BMW, 9 December 2004, BMW: Munich, Germany.

Varan, D. (2004) New models for television advertising. In: One day seminar: Singapore manufacturer's Association (SMA), 5 November 2004, Singapore.

Varan, D. (2004) PVR's - The opportunities and threats to advertising. In: iTV Advertising Conference, 28 September 2004, London, England.

Long, M., Kennedy, T., Delany, P. and Varan, D. (2004) Panel: New media - The age of the PVR. In: 19th Annual Screen Producers Association of Australia (SPAA) Conference, 10 August 2004, Versace Hotel, Gold Coast, QLD.

Varan, D. (2004) Psychology of the interactive viewer. In: Innovations in Digital Advertising, 21 April 2004, Las Vegas, NV.

Varan, D. (2004) Television advertising in the age of the PVR. In: 31st TV Anytime Forum Meeting, 16 - 19 November 2004, ABC Sydney, Australia.

Varan, D. (2004) When beyond the comfort zone is the comfort zone. In: ASCILITE 2004 Conference, 5 - 8 December 2004, Perth, W.A..

Varan, D. (2004) The creative digital industry: Local industry discussion panel. In: Local Industry Workshop Sponsored by Austrade, the West Australian Department for Culture and the Arts and the Department of Industry and Resources, 15 September 2004, Perth, W.A..

Varan, D. (2004) The new paradigm of television: Enhancing the value chain. In: In-house Seminar for the Media Development Authority (MDA) of Singapore, 5 July 2004, Singapore.

Varan, D. (2004) The psychology of the interactive viewer. In: Turner Broadcasting Senior Management, 20 September 2004, CNN Center: Atlanta, Georgia.

Varan, D. (2003) Cultivating a culture of learning. In: 12th Annual Teaching Learning Forum, 11 - 12 February 2003, Edith Cowan University, Joondalup Campus.

Varan, D. (2003) Discover the potential within. In: 2003 Margaret Stevenson Memorial Lecture, 2003, National Spiritual Assembly of the Baha'is of New Zealand: Ellsersley.

Gallagher, B., Varan, D., Garnder, A. and Mitchell, H. (2003) Evaluating advertising opportunities in television broadcasting. In: Australian Broadcasting Summit 2003, 19 - 20 February 2003 , Sydney Convention Centre, Sydney.

Varan, D. (2003) How iTV works. In: Interactive Advertising Forum, 1 April 2003, British Sky Broadcasting: London.

Varan, D. (2003) The 'Magic' of interactive television. In: DMAiTV Council Launch, 17 April 2003.

Varan, D. (2003) PVRs and the new frontier of TV advertising. In: Media World Australia 2003, 26 February 2003, Terrapin: ANA Hotel, Sydney.

Varan, D. (2003) Using research to assess iTV value. In: Interactive Advertising Forum II, 23 October 2003, British Sky Broadcasting: Electric Cinema, London.

Varan, D. (2003) The evolution of television advertising. In: Australian Broadcasting Summit 2003, 19 - 20 February 2003 , Sydney Convention Centre, Sydney.

Varan, D. (2003) The future of television. In: Small Screen Big Picture TV Conference 2003, 7 - 9 May 2003, ScreenWest: Observation City Hotel, Perth.

Varan, D. (2002) Adding value to subscribers, advertisers and channels. In: Optus Enhanced TV Forum, 15 May 2002, Quand Grand Hotel, Sydney.

Varan, D. (2002) Beyond the 30 second ad. In: Market Research Society of Australia. WA Division Breakfast Seminar, 4 July 2002, Perth, Western Australia.

Varan, D. (2002) Building an interactive campaign from the consumer's world view. In: 5th Annual Interactive TV Advertising Conference, 20 - 21 June 2002, Kingsway Hall, London.

Varan, D., Strong, M., Anderson, K., Robertson, T., Chapman, B. and Pattinson, M. (2002) Buying interactive TV. In: Australian Broadcasting Authority (ABA) Conference 2002: What will Australian audiences want?, 29 - 30 April 2002, Hyatt Hotel, Canberra.

Varan, D. (2002) Digital television advertising: Global best practice. In: 2002 Digital Contents Global Conference, 19 November 2002, Seoul, South Korea.

Varan, D. (2002) Enhancing TV for viewers, advertising and media platforms. In: 2nd Workshop do Ciclo Televisao Interactiva - O Espectador iTV, 10 May 2002, Lisbon, Portugal.

Varan, D. and Choate, J. (2002) Enhancing television: Balancing the interests of viewers, advertisers and channels. In: 4th Annual Interactive TV show Europe, 17 - 18 October 2002, Radisson SAS Portman, London.

Varan, D. (2002) Interactive television and the evolution of a convergent art form. In: B.Playful Digital Media Festival, 28 - 29 November 2002, Sheffield, England.

Varan, D. (2002) Keynote address: Welcome session and reception. In: 16th Australian International Education Conference, 30 September - 4 October 2002, Hobart, Tasmania.

Varan, D. (2002) Monetizing the converging industries: A broadcasters view point. In: Forum on the Convergence of Broadcasting & Communications, 14 November 2002.

Varan, D. (2002) Recipient of the minister's award for university teacher of year 2001. In: Teaching and Learning Forum 2002: Focusing on the student, 4 - 6 February 2002, Edith Cowan University, Perth.

Varan, D. (2002) Unleashing student potential. In: 2002 Clara and Hyde Dunn Memorial Lecture, 29 October 2002, Australian Baha'i Community, Sydney.

Swann, P., Bailey, W., Choate, J., Guenther, M. and Varan, D. (2002) VOD vs. PVR. In: 3rd Interactive TV Show USA, 15 - 16 August 2002, Russian Tea House, New York.

Varan, D. and Choate, J. (2002) The future of the PVR. In: 4th Annual Interactive TV show Europe, 17 - 18 October 2002, Radisson SAS Portman, London.

Varan, D. (2001) Datacasting: Strategic directions for Australia. In: Australian Telecommunications User Group, 1 May 2001, Perth, Western Australia.

Varan, D. (2001) It's time to adjust your set. In: CAANZ Media Awards day, 2001, Communication Agencies Association of New Zealand, New Zealand.

Varan, D. (2001) New advertising genres. In: Interactive TV Advertising Conference , 8 November 2001, D-Strategy, Sydney.

Varan, D., Nolan, S. and Sandelson, D. (2001) Viewer, market or state? Who regulates interactive TV advertising? In: Pan European Interactive Television Advertising Conference, 16 - 18 July 2001, Barcelona, Spain.

Varan, D. (2001) An analytical view on iDTV. In: Future of iDTV: Evidence from Consumer Research, 13 September 2001, London Business School, London.

Armstrong, S. and Varan, D. (2001) The changing relationship between the advertiser, agency and broadcaster. In: Interactive TV Advertising USA Conference, 19 January 2001, Essex House, New York.

Varan, D. (2001) The impact and future of "T" commerce: How will it effect content producers? In: Seminar: Film and Television Institute (FTI), 19 April 2001, Fremantle, Western Australia.

Book Chapter

Hand, S. and Varan, D. (2008) Interactive narratives: Exploring the links between empathy, interactivity and structure. In: Tscheligi, M., Obrist, M. and Lugmayr, A., (eds.) Changing Television Environments: 6th European Conference, EUROITV 2008, Salzburg, Australia, July 3-4, 2008 Proceedings. Springer-Verlag, Berlin, Germany, pp. 11-19.

Varan, D. (1997) When little islands suddenly become big. In: McIntyre, B.T., (ed.) Mass media in the Asia Pacific. Multilingual Matters Ltd, Clevedon Hall, Clevedon, pp. 85-101.

Report

Bellman, S., Robinson, J.A., Reid, R. and Varan, D. (2011) Contextual advertising versus branded entertainment. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Reid, R., Robinson, J.A. and Varan, D. (2010) Ad choice. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Addressable TV frequency. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Reid, R., Robinson, J.A. and Varan, D. (2010) Are all screens equal for interaction? Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Robinson, J.A. and Varan, D. (2010) Branded mobile phone apps. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A., Reid, R. and Varan, D. (2010) Branded pause. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., McGuire, T. and Varan, D. (2010) Comparing interactive TV ad formats. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2010) Comparing interactive ad formats for online video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., McGuire, T. and Varan, D. (2010) Creative execution factors for IPTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Potter, R.F., Robinson, J.A. and Varan, D. (2010) Platform optimization. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2009) Commercial loading. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A. and Varan, D. (2009) Effective iTV ad execution factors: Wink vs. Sky. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Qui, L., O'Farrell, J., Murphy, J. and Varan, D. (2009) Internet synchronized television advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Robinson, J.A. and Varan, D. (2009) Platform synergy. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2009) Profiling the ad avoider. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Rask, A., Bellman, S., Haddad, H. and Varan, D. (2009) Psychological drivers of interaction. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2008) Addressable advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Haddad, H. and Varan, D. (2008) Are all views created equal? Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2008) Limited interruption addressable TV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2008) Minimum effective frequency for iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Haddad, H. and Varan, D. (2008) The impact of speed bump advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Hynd, A., Haddad, H. and Varan, D. (2007) Advertising in interactive program guides. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Treleaven-Hassard, S., Schweda, A. and Varan, D. (2007) The "Bloomberg" effect: Parallel processing of TV content. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2007) Execution tactics for more effective iTV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2007) Interactive branded entertainment. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Dix, S., Bellman, S., Haddad, H. and Varan, D. (2007) Interactive program loyalty. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Hynd, A., Haddad, H. and Varan, D. (2006) Advergames. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Winkler, C., Schweda, A. and Varan, D. (2006) Advertising on 3 screens: TV vs. PC vs. Portable video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Hynd, A., Haddad, H., Schweda, A. and Varan, D. (2006) Pre-roll and bookends advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) Program context effects on TV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Schweda, A., Hynd, A., Bellman, S. and Varan, D. (2006) Viewer and industry evaluations of New Ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) The effects of interactive TV clutter. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2006) The impact of coviewing on Ad avoidance. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Comparing ad models. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Effects of coviewing on iTV ads. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) "Mere Interaction" effects. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) Uses and gratifications of iTV. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Bellman, S., Schweda, A. and Varan, D. (2005) The residual impact of avoided TV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Varan, D. and Morrison, T. (2002) Digital television in Australia: 2002 Industry survey. Australian Broadcast Authority, Sydney, Australia.

Varan, D. (2001) Digital television research: A report from the frontier. Murdoch University. School of Psychology, Murdoch University, W.A..

Varan, D. (2001) T-Commerce - Consumer T-Commerce research. Myer Group

Varan, D. (1991) The introduction of broadcast television in the Cook Islands: A report on the first six months.

Others

Varan, D. (2006) Broadcasting services amendment (Media Ownership) Bill 2006 and related bills. Submission in response to...Inquiry of the Senate Environment, Communications, Information Technology and the Arts Committee .

Varan, D. (2006) Future use of unassigned television channels. Submission in response to... .

Varan, D., Bellman, S. and Hynd, A. (2006) Submission in response to the "Meeting the Digital Challenge". Submitted by The Interactive Television Research Institute Murdoch University - Western Australia April 18, 2006 .

Varan, D. (2006) Supplementary submission - Inquiry into the broadcasting services amendment (media ownership) bill 2006 and related bills. Supplementary Submission to the Senate Environment, Communications, Information Technology and the Arts Committee .

Varan, D. (2005) Digital television inquiry. Submission in response to...Standing Committee on Communication, Information Technology and the Arts .

Varan, D. (2004) How to avoid digital chaos. Australian Financial Review .

Varan, D. (2001) Digital services review. Submission in response to...Department of Communications, Information Technology and the Arts .

Varan, D. (2000) Broadcasting services amendment bill 2000. Submission in response to...Senate Environment, Communication, Information tTchnology and the Arts Committee .

Varan, D. (1999) Comment on cultural policy. Submission in response to...Productivity Commission inquiry into Broadcasting .

Varan, D. (1999) The road to digital television. Submission in response to...Productivity Commision inquiry into Broadcasting .

Varan, D. (1987) An analysis of Zaikai influence in Japanese telecommunication liberalization. Masters Thesis. University of Houston .

This list was generated on Sat Dec 20 10:28:43 2014 GMT.