Publications: Varan, Duane
Bellman, S., Murphy, J., Treleaven-Hassard, S., O'Farrell, J., Qiu, L. and Varan, D. (2013) Using internet behavior to deliver relevant television commercials. Journal of Interactive Marketing, 27 (2). pp. 130-140.
Varan, D., Murphy, J., Hofacker, C., Robinson, J., Potter, R. and Bellman, S. (2012) Cross-device synergy VERSUS Cross-media synergy. In: EG II: What works in the new age of advertising & marketing, 31 May - 1 June 2012, Wharton University of Pennsylvania, Philadelphia, PA.
Bellman, S., Treleaven-Hassard, S., Robinson, J.A., Rask, A. and Varan, D. (2012) Getting the balance right: Commercial loading in online video programs. Journal of Advertising, 41 (2). pp. 5-24.
Bellman, S., Schweda, A. and Varan, D. (2012) Interactive TV advertising: iTV ad executional factors. Journal of Business Research, 65 (6). pp. 831-839.
Bellman, S. and Varan, D. (2012) Modeling self-selection bias in interactive-communications research. Communication Methods and Measures, 6 (3). pp. 163-189.
Varan, D., Bulgrin, A. and Huang, L. (2011) 3D TV: Viewer interaction with the new dimension for television. In: Audience Measurement 6.0, 13 - 14 June 2011, New York, NY.
Bellman, S., Robinson, J.A., Reid, R. and Varan, D. (2011) Contextual advertising versus branded entertainment. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Bellman, S., Rossiter, J.R., Schweda, A. and Varan, D. (2011) How coviewing reduces the effectiveness of TV advertising. Journal of Marketing Communications, 18 (5). pp. 363-378.
Stipp, H., Thorogood, R. and Varan, D. (2011) Improving neuromarketing measurement: Groundbreaking results. In: ARF 2011 re:think, 20 - 23 March 2011, Marriott Marquis, NY.
Robinson, J.A., Schweda, A., Bellman, S. and Varan, D. (2011) A map of the new television ad model landscape: Viewer and industry evaluations. In: ANZMAC 2011, 28 - 30 November 2011, Perth Convention Exhibition Centre, Perth, W.A.
Bellman, S., Rask, A., Robinson, J.A. and Varan, D. (2010) Comparing interactive ad formats for online video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Bellman, S., Schweda, A. and Varan, D. (2010) Minimum effective frequency for interactive television ads. Journal of Direct, Data and Digital Marketing Practice, 11 (4). pp. 281-301.
Dix, S.R., Bellman, S., Haddad, H. and Varan, D. (2010) Using interactive program-loyalty banners to reduce TV ad avoidance: Is it possible to give viewers a reason to stay tuned during commercial breaks? Journal of Advertising Research, 50 (2). pp. 154-160.
Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J., Critchley, C. and Varan, D. (2010) Using the P3a to gauge automatic attention to interactive television advertising. Journal of Economic Psychology, 31 (5). pp. 777-784.
Bellman, S., O'Farrell, J., Qiu, L., Murphy, J. and Varan, D. (2010) Using the internet to snychronize television and IPTV advertising. In: The Direct/Interactive Marketing Research Summitt, 9 - 10 October 2010, San Francisco, CA.
Bellman, S., Schweda, A. and Varan, D. (2010) The importance of social motives for watching and interacting with digital television. International Journal of Market Research, 52 (1). pp. 67-87.
Varan, D., Schweda, A. and Bellman, S. (2010) The residual impact of avoided television advertising. Journal of Advertising, 39 (1). pp. 67-81.
Bellman, S., Schweda, A. and Varan, D. (2009) A comparison of three interactive television AD formats. Journal of Interactive Advertising, 10 (1). pp. 14-34.
Dix, S., Bellman, S., Haddad, H. and Varan, D. (2009) The effect of interactive program loyalty banners on television advertising avoidance. In: ANZMAC 2009: Sustainable Management and Marketing, 30 November - 2 December 2009, Crown Promenade, Melbourne, Australia.
Treleaven-Hassard, S., Bellman, S., Drummond, P.D., Marevic, D. and Varan, D. (2008) Ad skipping: Novelty seeking or avoidance. In: 18th Annual Conference of the Australasian Society for Psychophysiology (ASP2008), 27 - 29 November 2008, University of Tasmania, Tasmania.
Varan, D., Schweda, A. and Bellman, S. (2008) Can TV ads be successfully repurposed to 2x2 screens? In: Audience Measurement 3.0, 24 - 25 June 2008, New York, NY.
Hand, S. and Varan, D. (2008) Interactive narratives: Exploring the links between empathy, interactivity and structure. In: Tscheligi, M., Obrist, M. and Lugmayr, A., (eds.) Changing Television Environments: 6th European Conference, EUROITV 2008, Salzburg, Australia, July 3-4, 2008 Proceedings. Springer-Verlag, Berlin, Germany, pp. 11-19.
Varan, D., Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J. and Critchley, C. (2008) Using the P3a to gauge automatic attention to interactive television advertising. In: 2nd Conference on Neuroeconomics 2008, 15 - 16 May 2008, Copenhagen Business School, Copenhagen.
Varan, D. and Bellman, S. (2008) The utility of Lab-based research in understanding televisions changing landscape. In: Empirical Generalizations in Advertising Conference, 4 - 5 December 2008, The Wharton School, University of Pennsylvania, Philadelphia, PA.
Robinson, J.A., Treleaven-Hassard, S., Schweda, A. and Varan, D. (2007) The "Bloomberg" effect: Parallel processing of TV content. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Bellman, S., Schweda, A. and Varan, D. (2007) Execution tactics for more effective iTV advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Hand, S. and Varan, D. (2007) Exploring the effects of interactivity in television drama. Lecture Notes in Computer Science , 4471 . pp. 57-65.
Dori, J., Hall, W., Marks, J. and Varan, D. (2007) Future gazing: The broadcasting world in 2020. In: International Broadcasting Convention (IBC) 2007, 6 - 11 September 2007, RAI Center Amsterdam, Netherlands.
Varan, D. (2007) Media metrics: Measuring the effectiveness of niche content delivery. In: Australasian Media & Broadcasting Congress 2007, 28 - 30 November 2007, Hotel Intercontinental, Sydney.
Bellman, S., Winkler, C., Schweda, A. and Varan, D. (2006) Advertising on 3 screens: TV vs. PC vs. Portable video. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.
Bellman, S., Varan, D. and Schweda, A. (2006) Beyond exposure: Researching audience engagement with program and advertising content. In: 1st Annual Advertising Research Foundation (ARF) Audience Measurement Symposium (AMS) 2006, 20 - 21 June 2006, New York, NY.
Varan, D. (2006) Broadcasting services amendment (Media Ownership) Bill 2006 and related bills. Submission in response to...Inquiry of the Senate Environment, Communications, Information Technology and the Arts Committee .
Varan, D. (2006) Disruption, changing audiences and new business models. In: Laboratory of Advanced Media Production (LAMP): Australian Film, Television and Radio School, 8 May 2006, Perth, W.A..
Varan, D. (2006) EPG/Web, Interactive television: Threat or opportunity for traditional listings magazines. In: Annual conference of the International Television Magazine Association (ITMA) 2006, 2 June 2006, St Petersburg, Russia.
Reading, N., Bellman, S., Varan, D. and Winzar, H. (2006) Effectiveness of telescopic advertisements delivered via personal video recorders. Journal of Advertising Research, 46 (2). pp. 217-227.
Varan, D. (2006) Imagining tomorrow's television. In: 3rd National Academy of Screen and Sound (NASS) + Australian Screen Production Education and Research Association (ASPERA) Conference 2006, 27 June 2006, Murdoch University, Murdoch, W.A.
Varan, D., Turk, A., Bucolo, S., Polson, D., Brereton, M., Donovan, J., Montgomery, K. and McIndoe, G. (2006) Interactive lounge: An interdisciplinary approach to the design of a gestural interaction device. Personal and Ubiquitous Computing, 10 (2-3). pp. 166-169.
Varan, D. (2006) New developments in television and new modes of delivery. In: West Australian Screen Academy, 7 September 2006, Edith Cowan University, Perth.
Varan, D. (2006) Protecting cultural identity in the new age of television. In: National Film and Video Foundation, 18 October 2006, South Africa.
Varan, D., Bellman, S. and Hynd, A. (2006) Submission in response to the "Meeting the Digital Challenge". Submitted by The Interactive Television Research Institute Murdoch University - Western Australia April 18, 2006 .
Varan, D. (2006) Supplementary submission - Inquiry into the broadcasting services amendment (media ownership) bill 2006 and related bills. Supplementary Submission to the Senate Environment, Communications, Information Technology and the Arts Committee .
Varan, D. (2006) Television's changing landscape: Implications for the auto sector. In: Half-day Executive Workshop, 15 December 2006, Toyota, Sydney.
Varan, D. (2006) Televisions changing landscape: Emerging insights. In: IDA: Innovations in Digital Advertising, 7 February 2006, Cornell Club, New York, U.S.A.
Varan, D. (2006) What the arts can learn from the sciences. In: 3rd Australian Screen Production Education & Research Association (ASPERA) Conference 2006, 28 - 29 June 2006, Murdoch University, Murdoch, W.A.
Varan, D. (2006) The future of television advertising in a fragmented media universe. In: Lunch Seminar: Hothouse Interactive, 1 December 2006, Sydney, Australia.
Varan, D., Bellman, S. and Schweda, A. (2005) Branded entertainment and the rise of explicit program integration. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia.
Varan, D. (2005) Children's television in the new age of television. In: Television New Zealand (TVNZ) for New Zealands Independent Children's Television Producers, 31 March 2005, New Zealand.
Schweda, A., Bellman, S. and Varan, D. (2005) Country differences in technology experience: The effect of teletext on iTV adoption in the United Kingdom. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia.
Varan, D. (2005) Direct nirvana: Marrying interactivity with the emotional character of television. In: ADMA (Australian Direct Marketing Association) Forum 2005, 25 - 27 May 2005, Sydney Convention Centre, Sydney.
Varan, D. (2005) Innovative content using new technologies: TV's new landscape. In: Interactive Marketing & Advertising Trends Conference (IMAT) 2005, 18 - 19 August 2005, Conexion Event Management: Sofitel Wentworth Hotel, Sydney.
Bellman, S., Schweda, A. and Varan, D. (2005) Interactive television advertising: A research agenda. In: ANZMAC 2005: Broadening the Boundaries, 5 - 7 December 2005, Fremantle, Western Australia.
Varan, D. (2005) PVRs and the changing face of advertising: Understanding the viewer. In: PVR Outlook 2005, 8 December 2004, Munich, Germany.
Varan, D. (2005) PVRs, viewers and the evolving landscape of advertising. In: Stern Business School, 13 April 2005, New York, NY.
Anderson, K., Keogh, D. and Varan, D. (2005) Panel: iTV - How it has changed television? In: Interactive Marketing & Advertising Trends Conference, 18 August 2005, Conexion Event Management: Sofitel Wentworth Hotel, Sydney.
Varan, D. (2005) Research findings on preschoolers and interactive TV. In: Nickelodeon, 1 November 2005, New York, NY.
Varan, D. (2005) Television's changing landscape: How it changes the televison business. In: Television New Zealand (TVNZ) Senior Executive Committee, 31 March 2005, New Zealand.
Varan, D. (2005) What do consumers want? Understanding the paradigm of choice. In: Procter & Gamble's Global Conference: The changing landscape of television, 30 June 2005, Cincinnati, Ohio.
Varan, D. (2005) The consumer in the interactive age of television. In: Western Australian Society for Computers and the Law, 18 April 2005, Perth, W.A..
Balnaves, M., Walsh, L. and Varan, D. (2004) Digital television (DTV) : An overview of developments in Australia, US and the UK. In: Australian & New Zealand Communication Association International Conference 2004 (ANZCA04), 7 - 9 July 2004, University of Sydney, N.S.W.
Varan, D. (2004) PVR's - The opportunities and threats to advertising. In: iTV Advertising Conference, 28 September 2004, London, England.
Long, M., Kennedy, T., Delany, P. and Varan, D. (2004) Panel: New media - The age of the PVR. In: 19th Annual Screen Producers Association of Australia (SPAA) Conference, 10 August 2004, Versace Hotel, Gold Coast, QLD.
Varan, D. (2004) The creative digital industry: Local industry discussion panel. In: Local Industry Workshop Sponsored by Austrade, the West Australian Department for Culture and the Arts and the Department of Industry and Resources, 15 September 2004, Perth, W.A..
Bellman, S., Pribudi, G. and Varan, D. (2004) The impact of adding interactivity to television advertising on elaboration, recall and persuasion. In: ANZMAC 2004, 27 Nov - 1 Dec 2004, Wellington, New Zealand.
Varan, D. (2004) The new paradigm of television: Enhancing the value chain. In: In-house Seminar for the Media Development Authority (MDA) of Singapore, 5 July 2004, Singapore.
Varan, D. (2003) Consumer insights associated with interactive television. In: International Broadcasting Convention (IBC) 2003, 12 - 16 September 2003, Amsterdam, The Netherlands.
Gallagher, B., Varan, D., Garnder, A. and Mitchell, H. (2003) Evaluating advertising opportunities in television broadcasting. In: Australian Broadcasting Summit 2003, 19 - 20 February 2003 , Sydney Convention Centre, Sydney.
Schweda, A. and Varan, D. (2003) Use of interactive television promotional tools as information sources in long-haul travel. In: Information and Communication Technologies in Tourism 2003, 27 January - 1 February 2003, Helsinki, Finland.
Varan, D. (2002) Adding value to subscribers, advertisers and channels. In: Optus Enhanced TV Forum, 15 May 2002, Quand Grand Hotel, Sydney.
Balnaves, M. and Varan, D. (2002) Beyond exposure: Interactive television and the new media currency. Media International Australia (105). pp. 95-104.
Varan, D. (2002) Building an interactive campaign from the consumer's world view. In: 5th Annual Interactive TV Advertising Conference, 20 - 21 June 2002, Kingsway Hall, London.
Varan, D., Strong, M., Anderson, K., Robertson, T., Chapman, B. and Pattinson, M. (2002) Buying interactive TV. In: Australian Broadcasting Authority (ABA) Conference 2002: What will Australian audiences want?, 29 - 30 April 2002, Hyatt Hotel, Canberra.
Varan, D. (2002) Digital television advertising: Global best practice. In: 2002 Digital Contents Global Conference, 19 November 2002, Seoul, South Korea.
Varan, D. and Morrison, T. (2002) Digital television in Australia: 2002 Industry survey. Australian Broadcast Authority, Sydney, Australia.
Varan, D. (2002) Enhanced television: Adding value to the viewer's experience. In: Enhanced TV III Conference, 29 January 2002, Cafe Royal, London.
Varan, D. (2002) Enhancing TV for viewers, advertising and media platforms. In: 2nd Workshop do Ciclo Televisao Interactiva - O Espectador iTV, 10 May 2002, Lisbon, Portugal.
Varan, D. and Choate, J. (2002) Enhancing television: Balancing the interests of viewers, advertisers and channels. In: 4th Annual Interactive TV show Europe, 17 - 18 October 2002, Radisson SAS Portman, London.
Varan, D. (2002) Global context: Bringing the world to our students. In: National Teaching Forum 2002, 2 - 3 December 2002, Canberra, A.C.T.
Varan, D. (2002) Interactive television and the evolution of a convergent art form. In: B.Playful Digital Media Festival, 28 - 29 November 2002, Sheffield, England.
Varan, D. (2002) Monetizing the converging industries: A broadcasters view point. In: Forum on the Convergence of Broadcasting & Communications, 14 November 2002.
Varan, D. (2002) New models for television advertising: Beyond thirty seconds. In: Australian Marketing and Advertising Summit 2002, 27 November 2002, Sheraton on the Park, Sydney.
Varan, D. (2002) Recipient of the minister's award for university teacher of year 2001. In: Teaching and Learning Forum 2002: Focusing on the student, 4 - 6 February 2002, Edith Cowan University, Perth.
Varan, D. (2001) Digital television research: A report from the frontier. Murdoch University. School of Psychology, Murdoch University, W.A..
Varan, D. (2001) Interactive TV from the consumer world view: Evolution or revolution? In: Interactive TV Advertising Conference 2001, 28 June 2001, IQPC Ltd, London.
Varan, D. (2001) Strategic implications for digital television advertising. In: 16th Annual Broadcast World Conference, 26 February 2001, Terrapin, Sydney.
Varan, D., Nolan, S. and Sandelson, D. (2001) Viewer, market or state? Who regulates interactive TV advertising? In: Pan European Interactive Television Advertising Conference, 16 - 18 July 2001, Barcelona, Spain.
Armstrong, S. and Varan, D. (2001) The changing relationship between the advertiser, agency and broadcaster. In: Interactive TV Advertising USA Conference, 19 January 2001, Essex House, New York.
Varan, D. (2001) The critical role of R & D in commercial development. In: Open Roads World Developer Conference, 31 January - 1 February 2001, Westin, Sydney.
Varan, D. (2001) iTV: Changes to business strategies and public policies. In: Seminar: Interactive TV and datacasting: How to make it happen? , 16 October 2001, Sydney, Australia.
Varan, D. (2001) The impact and future of "T" commerce: How will it effect content producers? In: Seminar: Film and Television Institute (FTI), 19 April 2001, Fremantle, Western Australia.
Varan, D. and Balnaves, M. (1999) Digital television advertising: Prospects and challenges for Australia. In: ABA Planning Seminar: 2001 - A Digital Odyssey, 8 - 9 November 1999, Canberra, A.C.T.
Varan, D. (1999) The dynamics of dependency: A Polynesian encounter with television. Critical Studies in Mass Communication, 16 (2). pp. 197-225.
Varan, D. (1998) When borders collide: Trans-national media and the cultural erosion metaphor. In: 48th Annual Conference of the International Communication Association, 20 - 24 July 1998, Jerusalem, Israel.
Varan, D. (1998) The cultural erosion metaphor and the transcultural impact of media systems. Journal of Communication, 48 (2). pp. 58-85.
Varan, D. (1995) Regional feudalism: A new pattern in international television program distribution. In: Annual Conference of the American Communication Association, May 1995, Santa Fe, NM.
Varan, D. (1995) Television feudalism, cultural erosion and the contemporary pacific state. In: 45th Annual Conference of the International Communication Association, May 1995, Albuquerque, NM.
Varan, D. (1994) Pacific voices: Island states and the new world information and communication order. In: 6th MacBride Roundtable, 20 - 23 January 1994, Honolulu, HI.
Varan, D. (1994) Television's impact on migration: The Polynesian experiment. In: 44th Annual Conference of the International Communication Association, 11 - 15 July 1994, Sydney, Australia.
Varan, D. (1994) Television, culture and state: New forums for negotiating identity in the pacific. Continuum: Journal of Media & Cultural Studies, 8 (2). pp. 293-306.
Varan, D. (1993) Introducing television: Seven lessons from the Cook Islands. Pacific Journal of Communication, 16 (1). pp. 29-61.
Varan, D. (1993) Refining development communication theory: A Polynesian experience. In: Intercultural and Development Communication Division of the 43rd Annual Conference of the International Communication Association , 27 - 31 May 1993, Washington DC, U.S.A.
Varan, D. (1992) Socio-economic expectations for television: The case of the Cook Islands. In: 42nd Annual Conference of the International Communication Association, May 1992, Miami, FL.
Varan, D. (1987) An analysis of Zaikai influence in Japanese telecommunication liberalization. Masters Thesis. University of Houston .