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Publications: Treleaven-Hassard, Shiree

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Number of items: 13.

Journal Article

Neale, L., Bellman, S., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2013) Unlocking the “Reminder” potential when viewers pause programs: Results from a laboratory test of a new online medium. Journal of Advertising Research, 53 (4). pp. 444-454.

Bellman, S., Murphy, J., Treleaven-Hassard, S., O'Farrell, J., Qiu, L. and Varan, D. (2013) Using internet behavior to deliver relevant television commercials. Journal of Interactive Marketing, 27 (2). pp. 130-140.

Bellman, S., Treleaven-Hassard, S., Robinson, J.A., Rask, A. and Varan, D. (2012) Getting the balance right: Commercial loading in online video programs. Journal of Advertising, 41 (2). pp. 5-24.

Bellman, S., Potter, R.F., Treleaven-Hassard, S., Robinson, J.A. and Varan, D. (2011) The effectiveness of branded mobile phone apps. Journal of Interactive Marketing, 25 (4). pp. 191-200.

Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J., Critchley, C. and Varan, D. (2010) Using the P3a to gauge automatic attention to interactive television advertising. Journal of Economic Psychology, 31 (5). pp. 777-784.

Drummond, P.D. and Treleaven-Hassard, S. (2008) Electrical stimulation decreases neuralgic pain after trigeminal deafferentation. Cephalalgia, 28 (7). pp. 782-785.

Drummond, P.D., Hassard, S. and Finch, P.M. (2006) Trigeminal neuralgia, migraine and sympathetic hyperactivity in a patient with Parry–Romberg syndrome. Cephalalgia, 26 (9). pp. 1146-1149.

Conference Paper

Treleaven-Hassard, S., Bellman, S., Drummond, P.D., Marevic, D. and Varan, D. (2008) Ad skipping: Novelty seeking or avoidance. In: 18th Annual Conference of the Australasian Society for Psychophysiology (ASP2008), 27 - 29 November 2008, University of Tasmania, Tasmania

Varan, D., Treleaven-Hassard, S., Gold, J., Bellman, S., Schweda, A., Ciorciari, J. and Critchley, C. (2008) Using the P3a to gauge automatic attention to interactive television advertising. In: 2nd Conference on Neuroeconomics 2008, 15 - 16 May 2008, Copenhagen Business School, Copenhagen

Thesis

Treleaven-Hassard, S. (2013) The Nociceptive Blink Reflex in Migraine: An investigation of endogenous and exogenous modulators on the trigeminal nervous system in migraine sufferers. PhD thesis, Murdoch University.

Report

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2009) Profiling the ad avoider. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Rask, A., Bellman, S., Schweda, A., Treleaven-Hassard, S. and Varan, D. (2008) Addressable advertising. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

Robinson, J.A., Treleaven-Hassard, S., Schweda, A. and Varan, D. (2007) The "Bloomberg" effect: Parallel processing of TV content. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A.

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