Publications: Tiangsoongnern, Leela
D'Alessandro, S., Girardi, A. and Tiangsoongnern, L. (2012) Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry. Asia Pacific Journal of Marketing and Logistics, 24 (3). pp. 433-460.
Ward, S., Girardi, A. and Tiangsoongnern, L. (2007) Like a glittering prize: The impact of perceived risk and trust as determinants of online purchasing behaviour in the gemstone industry. In: ANZMAC 2007: Reputation, Responsibility, Relevance, 3 - 5 December 2007, University of Otago, Dunedin, New Zealand pp. 3076-3084.
Tiangsoongnern, L. and Vuori, T. (2004) Attitudes of gemstone distributors to value adding strategies of ruby production. In: IEEE International Engineering Management Conference: Innovation and Entrepreneurship for Sustainable Development, IEMC 2004, 18 - 21 October, Singapore pp. 1259-1263.
Tiangsoongnern, Leela (2007) An examination of perceived risk and trust as determinants of online purchasing behaviour: a study within the U.S.A. gemstone industry. PhD thesis, Murdoch University.